Pharma & Life Sciences

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The Life Sciences sector today is a hotbed of unprecedented developments in disease treatments and healthcare technology, thanks to the combined advantage of Big Data and Business Intelligence opening up limitless opportunities for the sector. At Shuban Systems, we strive to empower pharmaceutical and medical device enterprises like yours with pioneering tools capable of yielding increased value to patient data, managing the cost of doing business, applying operational efficiencies, implementing better targeted sales, and running enhanced marketing programs.


Our Life Sciences team specializes in accurately identifying the Big Data/Business Intelligence-deployable opportunities for healthcare data to produce superior value. The intent is always to leverage the untapped potential of the data generated from R&D activities, government regulatory compliance, patient level/ clinical operations, and marketing and sales processes. Shuban Systems also focuses on handholding life sciences enterprises through their journeys of incorporating advanced technology in their operations by leveraging our field-tested service modules and proven tools that utilize best practice solutions including, but not limited to, the following use cases:


  • Deploying strategic toolsets supporting Marketing, Market Research, Forecasting, Sales Analytics, Competitive Intelligence, Incentive Compensation and Brand Management
  • Developing an end-to-end solution | Establishing a best practice Data Operations-related infrastructure setup capable of supporting everything from data acquisition and data quality management, to exchange with third party partners and other entities
  • Achieving bi-directional data integration with cloud platforms like, with data supporting closed loop marketing, tracking medical inquiries g, call activity, change requests, product sampling reports
  • Integrating and analyzing detail-intensive, patient-level data to gain valuable, actionable intelligence ahead of competition
  • Designing and implementing sales operations data support services for call planning, sales force alignment (re-alignment), incentive compensation, sampling, customer segmentation, roster management, fleet management, event tracking, and Sunshine Act compliance


In keeping with several of Shuban Systems’ advanced vertical service offerings, our Life Sciences services are designed to help you address the challenges involved when incorporating new BI/ Big Data initiatives or enhancing existing processes. These include:


  • Assessment and Roadmap definition
  • Master Data Management assessment and build out with out-of-the-box support for standard use cases, including customer, product, and payer
  • Data Governance Services – Defining and establishing strategies to improve data quality, manage risk, and maintain compliance; full data warehouse build-out to support enterprise and external data integration with third parties, including MedPro, specialty pharmacies, AMA, and other pharmaceutical data source providers
  • In-house tracking of valuable information instead of paying third party data providers. Data that may not be tracked internally as of today includes the hard and soft costs related to doctor/ provider sales efforts in accordance with the Sunshine Act